Do You Know Your Keywords?

It’s Midnight and
DO YOU KNOW WHERE YOUR KEYWORDS ARE?

Making Money with Pay-Per-Click (PPC) advertising.

Here’s the TradeVisionary Bottom Line.
Choose Your Keywords Well!

Choose too generic and you’ll lose your arse and I mean pronto! Choose too specific a term and your Monster Guru competitors will eat your lunch.

For example, let's say you offer TravelVisionary guides for sale online - here are some possible keywords with associated monthly traffic counts and top bid as of the time this article was written:

Travel: #hits (1198913) top bid: $2.13/click

Travel guide: #hits (30744) top bid: .73/click

Italy travels guide (497) top bid: .21/click

If you zip on over to the Overture Keyword Suggestion Tool,

http://www.inventory.overture.com/d/searchinventory/suggest ion/

There’s well over 100 associated combinations of keyword phrases that incorporate travel - but may not even be remotely related to your product.

Also, a search under travel guide returns many search phrases including travel guide that may not properly target your customers.

Drill Down one step deeper and You benefit by finding keywords more specific to your market .
Notice This:
Cost Per Click becomes much more reasonable (that means cheaper, Less Cost, More Bang)
which means your return on investment for PPC advertising becomes much greater.

Yabba Dabba….yawn… but HOW do you find those "magic" keywords and phrases that will pull well for YOU?

Here’s where you get off your “charlie bohunkus” and roll up your sleeves. A little work won’t kill you. Besides, it pays!

PPC ALERT #1. Check Out Your Web Logs. Do you know where they are?

They are accessed within your dedicated server or from your shared server with your virtual web host. Most web statistics packages allow you to examine search terms that brought customers to your site from the Big Boy search engines.

Look over a few months and find patterns of search terms that pop up like teenage zits - those are the search terms and keywords you want to start with.

PPC ALERT #2 . Use Keyword Suggestion Tools

Keyword Suggestion Tools are the Insider Silver Bullets you can access on the internet to help you find commonly searched terms – And Get This! You can find list combinations that you may not have even thought of. Hello, are you still there? TRY THESE OUT FOR SIZE...

Overture Search Term Suggestion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

Google Adwords Suggestion Tool:

http://adwords.google.com/select/main?cmd=KeywordSandbox

Wordtracker

http://our.affiliatetracking.net/wordtracker/af.cgi?6030

PPC ALERT #3. Scan the Message/Discussion Boards

Look for patterns of words, phrases or questions that people use on discussion forums related to your product or service. These boards are tremendously valuable sources of intelligence given that most posts start off with a question followed by several responses.

You want to make sure the discussion boards you choose are both relevant and moderated so to ensure high quality and high volume posting. On the topic of online marketing and advertising - my hands-down favorite is found within this master marketer's site...

http://www.infoproductcreator.com/part/net.html

Find questions your product deals with and you'll find clues to high-demand keywords.

PPC ALERT #4. Search your competitors keywords

Spend some time searching down your competitors using Google, Yahoo or other search engines. You can use the toolbar extension at http://www.alexa.com to help find out sites attracting higher traffic.

For Internet Explorer users, choose the "View" and then "Source" menu options to look at the code for a particular website.

Look for the Meta Tag Keywords section as well as keyword patterns in titles and sub-heads as well as through the text for clues on top performing keywords.

You can then go back to the Keyword Suggestion tools outlined in TIP#2 to test the keyword combinations you've come up with.

PPC ALERT #5. Look at leading Direct Mail, Magazine Articles and Books

...on your market to get hints on common "trigger" keywords that pop up again and again. Try mixing and matching some of these keywords, then throw them into the tools used in Tip#2. Before long, you will have found a few gems to try out.

PPC 900 POUND GORILLA ALERT # 6. Test IT, Yes, Test and Test Again

Keyword targeting is not brain surgery nor is it an exact science. Like all marketing techniques, you have to test it. Or it Depending on your budget and how fast you want to get results, you'll need to decide on a PPC to go with. Note: You will get far faster results with the big guys - Google Adwords and Overture, so my advice is to test using these PPC's.

Narrow your keywords down to a point where you are risking .05-.80 per click rather than $2.00/click, so your exposure should be within reason.

Rock Bottom Line
Watch both the short and longer term impact of PPC. Short term, Notice traffic coming from PPC right away in your web logs - so you'll get a sense of click-through rates, and eventually sales in 1-2 weeks.

Long term, being listed in the top 3 spots on the PPC's often provides you additional exposure through special marketing arrangements each PPC has made with designated mercenary search engines.

Weeks after your initial campaign you will often start to see a significant bump in search engine activity as the result of being in the top 3 of PPC's.

Make Your PPC marketing Work Smarter and Harder.

For the vast majorityof us who don't have cash out the wazoo for marketing, stay away from following the sheep (they're lambs to slaughter) - Focus on niche keywords.

An' That's how ya do the PPC thang...

Good Luck
William Whetstone

TradeVisionary...THE Guru Aggregator

TradeVisionary is YOUR Internet Marketing Guru Aggregator.

TradeVision is calm, cool, collected and quiet.

Relax, friends and neighbors!  Don't expect me to hype this

report up as some 'get-stinkin'-rich-overnight' miracle.  Because it's

not.  But hear this, after reading TradeVisionary 101...and...applying

the principles within...you will probably advance

your business faster than over 90% of your competition who

haven't studied at TradeVisionary U.



For easy and useful money making tips, click Whetstone's TradeVisionary

here

http://www.whetstone.tv



"Now, I will be straight with you here.  I am NOT a Trade Visionary.

But don't let that scare you.  You see, while most small businesses

need the help of a marketing expert , a marketing expert is NOT

necessarily a trade visionary.  Most marketers (like me) are

independent and usually don't have a teacher certificate, nor do they

need one to teach innovative sales and marketing techniques.  And while

market Gurus certainly have a purpose,  you will save a lot more money

and get just as good a job done by hiring a good marketing expert and

not a Guru.  Why?  Because Guru's generally charge higher (a LOT

higher) fees.  It would be like hiring Stephen Spielberg, the

highly-paid world-famous film maker, just to video tape your kid's

birthday party.



Here's a neat link for cheap website domains and commissions.  Secure

Your Web Real Estate at

http://www.tradevisionary.ws



Every Kind of Profit Tool You'll ever need includes

"How To Internet Marketer Forum" Award Winning Toolkit here:

http://www.howtocorp.com/sales.php?offer=tradevis&pid=54



TradeVisionary's most popular fr_ee webcast

trainings, go here:

http://www.NitroWebcasts.com/g.o/whetstonetv



Boost Your Search Engine Rankings Guaranteed!

http://www.Axandra.com/go.to/tradevisionary



Perhaps one of the biggest reason that people fail at

developing their own hot-selling information products is that

that they fail to find an urgent opportunity in the mind of

their customers.



I recently surveyed hundreds of information product developers,

both those that succeeded and those that had not yet succeeded

to determine the biggest obstacles in the way of their success.



Where did I run these surveys?



I ran them to my own website - subscribers to my

F.REE TradeVisionary Profits Newsletter at:

http://www.whetstone.tv